Force Motors Joins Hands with Zoho for Nationwide Digital Transformation of Dealer Network
Pune, June 24, 2025: In a major push towards digital transformation, Force Motors Limited, India’s largest van manufacturer, has partnered with Zoho Corporation to modernize its customer and dealer management operations. The strategic alliance forms a cornerstone of Project DigiForce, Force Motors’ ambitious initiative to enhance productivity, innovation, and customer satisfaction across its nationwide and international network.
Under the partnership, Force Motors will implement Zoho’s Advanced CRM and Dealer Management System (DMS), along with 12 AI-powered front-office applications. This integrated, cloud-based solution will replace the company’s legacy systems and introduce a unified digital platform to modernize sales, marketing, service, and customer engagement processes across over 200 dealerships, 70 authorized service centers, and 30 parts centers in India, with reach in over 25 countries.
The deployment of Zoho’s solution is expected to significantly improve operational efficiency and customer experience. Dealers and distributor partners will benefit from more streamlined sales and service operations, enhanced collaboration, and data-driven decision-making capabilities—paving the way for higher customer satisfaction at every touchpoint.
Speaking on the collaboration, Mr. Prasan Firodia, Managing Director of Force Motors, said,
“Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will also enhance the capabilities of our dealers and distribution partners in India as well as in our global markets.”
Zoho Corporation, a global SaaS leader headquartered in Chennai, will bring in its expertise in digital solutions tailored for enterprises.
Mr. Mani Vembu, CEO of Zoho, commented:
“This partnership reflects a shared commitment to reimagining customer experience as a strategic driver of growth. Together, we are building a connected ecosystem where technology simplifies operations, strengthens collaboration, and delivers intelligent engagement at every touchpoint.”
The collaboration is expected to redefine how Force Motors manages the customer lifecycle—from discovery to post-sales service—while also equipping the company’s vast dealer network with the tools needed to grow and compete in a dynamic automotive landscape.
About Force Motors Limited
Founded in 1958 by Shri N. K. Firodia, Force Motors is a fully integrated automobile company known for its Traveller and Trax range of vehicles. With five state-of-the-art plants and over 10,000 employees, the company is led by Dr. Abhay Firodia. Force Motors also manufactures engines for global giants Mercedes-Benz and BMW in India, and operates a joint venture with Rolls-Royce Power Systems AG.
Its latest innovations include the Urbania, a next-gen monocoque van platform for premium shared mobility, and the off-road ready Force Gurkha.
About Zoho Corporation
Zoho Corporation offers over 55 applications across business categories like CRM, finance, HR, and operations. With more than 100 million users worldwide, Zoho is known for its commitment to privacy, owning and operating its own data centers. Headquartered in Chennai, it is one of the world’s largest privately held and profitable software companies, employing over 18,000 people globally.
With this strategic move, Force Motors sets a new benchmark for digital adoption in the Indian automotive sector, reaffirming its commitment to innovation and world-class customer service.
