Phoenix MarketCity Pune Rebranded As ‘Phoenix Avenue of Stars’ In Major Luxury Transformation

Phoenix Mills has transformed Phoenix MarketCity Pune into Phoenix Avenue of Stars, introducing a premium retail identity with global brands, upgraded infrastructure, luxury experiences and immersive lifestyle-focused urban spaces.

May 25, 2026 | Pune

The Phoenix Mills Limited has officially announced the transformation of Phoenix MarketCity Pune into “Phoenix Avenue of Stars,” marking a major repositioning of one of Pune’s most recognised retail and lifestyle destinations.

Located in Pune’s Viman Nagar area, the mall’s new identity reflects the company’s strategy of premiumising its urban retail destinations in line with evolving consumer expectations and global lifestyle trends. The redevelopment focuses on architectural upgrades, luxury retail expansion, immersive social spaces and enhanced customer experiences.

Originally launched in 2011, the retail destination has evolved into one of Western India’s leading shopping and entertainment hubs. Spread across nearly 1.2 million square feet, Phoenix Avenue of Stars currently houses more than 300 stores across fashion, beauty, dining, entertainment and lifestyle categories.

The revamped destination now features several globally recognised brands including UNIQLO, Michael Kors, Victoria’s Secret and Armani Exchange. The company also confirmed that global brands such as Coach, Hugo, Swatch and Lego are expected to join the destination soon. The mall recently welcomed Pune’s first IKEA store as well.

As part of the transformation, the property has undergone a major facelift featuring redesigned facades, upgraded arrival experiences, luxury watch and jewellery zones, gourmet dining concepts and experiential entertainment spaces. The company said the project aims to align Pune’s retail ecosystem with internationally benchmarked mixed-use urban developments.

Commenting on the transformation, Rashmi Sen, Whole Time Director and CEO – Malls at The Phoenix Mills Limited, said the redevelopment represents the company’s commitment towards creating world-class urban retail environments that combine shopping, dining and entertainment under a future-focused identity.

Phoenix Mills currently operates retail-led mixed-use destinations across major Indian cities, with an operational retail portfolio exceeding 11 million square feet nationwide.

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